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Growth Hacking
Growth Hacking has user growth as the ultimate goal. The relatively new approach to marketing was popularised by Sean Ellis after his work at Dropbox where he helped to facilitate the rapid scaling of the file shoring platform.
Especially when you move from testing with your MVP to the customer creation phase of your business, growth hacking can be tremendously valuable. Of course growth at all cost can not be sustainable and you will need to change tact at some point, but initially growth should be your North Star
A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of "exit." The only essential thing is growth. Everything else we associate with startups follows from growth.
Intro to Growth Hacking.
Paul Graham’s quote above comes from one of his famous essays which explains the value of growth for startups, a must read. Neil Patel has put together a nice introduction to growth hacking that explains all the key concepts and provides you with a framework you can use to start hacking your growth.
Ycombinator's Guide to Growth.
As the world’s premier accelerator program, Ycombinator of course has some interesting things to say about growth. In this guide they have 25 preeminent growth experts from some of the biggest startups run you through all the ins-and-outs of getting your growth strategy and team set up right.
This is the advanced stuff.